The Brief
Project Overview
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Led the UX and visual design, defining
the product direction, information architecture, user flows and interface designs.
My Role
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Sports Hub wanted to unify its digital touchpoints into a seamless platform that could support visitor engagement before, during and after every event.
The Challenge
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Deliverables
UX Strategy • User Flows • Wireframes • High Fidelity UI • Interactive Prototype
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The Solution
Designed a connected ecosystem introducing event discovery, personalised dashboards and an interactive QR-based quest experience.
Introduced a QR-powered gamification experience that encourages visitors to explore different areas of Sports Hub through interactive challenges. Visitors are rewarded for participation, creating a more engaging and memorable event experience.
Ultimate Quest
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our solutions
Designing the Experience
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A Unified Dashboard
Designed a personalised dashboard to help visitors quickly access upcoming events, activities and recommendations from one central location. By surfacing the most relevant information upfront, the experience becomes more intuitive and easier to navigate.
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Event Discovery
Created a streamlined event discovery experience with clear categorisation, rich visuals and intuitive navigation. The browsing experience was designed to help users explore upcoming events effortlessly, making it easier to discover activities that match their interests.
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Beyond the Event
Extended the visitor journey beyond the event by keeping users connected after they leave the venue. Visitors can revisit memorable moments, discover future events and continue engaging with Sports Hub long after the event ends.
Our Features
Design Highlights
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Designed layouts that prioritise important actions while reducing visual clutter.
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Extended the experience beyond ticket purchases through gamification and personalised content.
Clear Information Hierarchy
Engagement Beyond Events
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Applied reusable components and consistent visual patterns across the product.
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Designed a flexible system capable of supporting future events, features and visitor experiences.
Consistent Design Language
Scalable Experience
Reflections
Outcome
Biggest Takeaway
Looking Back
Delivered a complete product concept within a one-week design sprint, balancing business goals with user needs.
This project strengthened my ability
to rapidly translate ideas into intuitive interfaces while collaborating within tight timelines.
Given more time, I would validate the concept through user testing and continue refining the gamification experience based on user feedback.