Overview To celebrate Lazada Singapore's 7th Birthday, I designed campaign creatives for one of the platform's largest annual sales events. The campaign embraced a bold, energetic visual direction that reflected the excitement of the celebration while driving awareness across digital touchpoints. Creative Direction The visual language combined Lazada's signature purple and pink brand colours with vibrant typography and playful graphic elements to create a youthful, high-energy campaign identity. Every design was created to maximise visibility during the campaign period while remaining recognisable across different placements. Applications The campaign identity was adapted across homepage banners, promotional graphics, landing pages and digital marketing assets, ensuring a consistent experience across desktop and mobile platforms throughout the sales event.