Overview As part of the Lazada Regional Graphic Design team, I developed campaign creatives across web, mobile and digital marketing channels. Working within a fast-paced retail environment, I translated campaign concepts into visually engaging assets while ensuring consistency with Lazada's brand guidelines and promotional objectives. Weekly Campaigns Motivational Monday and Fashionable Sunday were recurring promotional campaigns designed to highlight selected product categories through fresh visual concepts each week. Each campaign required adapting layouts, colour palettes and product imagery to maintain visual variety while delivering clear promotional messaging across multiple digital touchpoints. Chinese New Year Campaign For the 2019 Chinese New Year campaign, working with the design lead, we designed campaign key visuals celebrating the festive season through a vibrant blend of traditional Chinese motifs and contemporary e-commerce aesthetics. The campaign identity was extended across homepage banners, category pages and promotional assets, creating a cohesive festive shopping experience across the Lazada platform.